Service-dominant logic : continuing the evolution
Stephen L. Vargo; Robert F. Lusch
| Year of publication: |
2008
|
|---|---|
| Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 1, p. 1-10
|
| Subject: | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003679216