Service-dominant logic in practice : using online customer communities and personas
Adreienne Schäfer, Julia Klammer
| Year of publication: |
2015
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|---|---|
| Authors: | Schäfer, Adrienne ; Klammer, Julia |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 32.2015, 5, p. 90-96
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| Subject: | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenintegration | Customer integration | Online-Handel | Online retailing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011559916