Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Year of publication: |
2013
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Authors: | Wallace, Elaine ; De Chernatony, Leslie ; Buil, Isabel |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 11/12, p. 1781-1803
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Subject: | Banking | Employees | Brand | Champions | Cluster analysis | Clusteranalyse | Bank | Mitarbeiterbindung | Employee retention | Regionales Cluster | Regional cluster | Arbeitsverhalten | Work behaviour | Arbeitskräfte | Workforce |
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