Service failure and recovery in B2B markets : a morphological analysis

Ashwin J. Baliga, Vaibhav Chawla, Vijaya Sunder M., L.S. Ganesh, Bharadhwaj Sivakumaran

Year of publication:	2021
Authors:	Baliga, Ashwin J. ; Chawla, Vaibhav ; Sunder M., Vijaya ; Ganesh, L. S. ; Sivakumaran, Bharadhwaj
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 763-781
Subject:	B2B \| Morphological Analysis \| Service Failure \| Service Recovery \| Dienstleistungsqualität \| Service quality \| Beschwerdemanagement \| Complaint management \| B-to-B-Marketing \| Business-to-business marketing \| Kundenzufriedenheit \| Customer satisfaction \| Lieferantenmanagement \| Supplier relationship management

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