Service failure and recovery strategy in computer-mediated marketing environments (CMMEs)
Samuel Ayertey, Kerry Howell
| Year of publication: |
2019
|
|---|---|
| Authors: | Ayertey, Samuel ; Howell, Kerry |
| Published in: |
Leveraging computer-mediated marketing environments. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-7344-9. - 2019, p. 173-192
|
| Subject: | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management |