Service failure magnitude and paradox : a banking perspective
Year of publication: |
2013
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Authors: | Singhal, Shuchi ; Krishna, Anupam ; Lazarus, Davis |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 12.2013, 3, p. 191-203
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Subject: | banking industry | customer satisfaction | failure magnitude | frequency of losses | paradox | service failure | service recovery | service recovery paradox grid | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Bank | Beziehungsmarketing | Relationship marketing | Bankinsolvenz | Bank failure | Kundenservice | Customer service |
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