Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting
| Year of publication: |
2010
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|---|---|
| Authors: | Daryanto, Ahmad ; Ruyter, Ko ; Wetzels, Martin ; Patterson, Paul G. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 5, p. 604-617
|