Service innovation : how to go from customer needs to breakthrough services
Lance A. Bettencourt
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Bettencourt, Lance A. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Dienstleistungsbetrieb Subject | Innovation | Dienstleistungssektor | Produktinnovation | USA |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIX, 255 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-07-171300-9 ; 0-07-171300-X |
| Source: |
Persistent link: https://www.econbiz.de/10004960529