Service innovation management practices and pricing practices for performance in Malaysian telecom
Year of publication: |
2017
|
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Authors: | Taghizadeh, Seyedeh Khadijeh ; Jayaraman, Krishnaswamy ; Syed Abidur Rahman ; Quazi, Ali |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 22.2017, 2, p. 129-155
|
Subject: | service innovation management | pricing practice | performance | telecommunications industry | Malaysia | Innovationsmanagement | Innovation management | Telekommunikationssektor | Telecommunications industry | Preismanagement | Pricing strategy | Telekommunikation | Telecommunications | Unternehmenserfolg | Firm performance |
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