Scale development and validation for DART model of value co-creation process on innovation strategy
Year of publication: |
2016
|
---|---|
Authors: | Taghizadeh, Seyedeh Khadijeh ; Jayaraman, Krishnaswamy ; Ishak Ismail ; Syed Abidur Rahman |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 1, p. 24-35
|
Subject: | Performance | Innovation | Marketing strategy | Value | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Performance-Messung | Performance measurement |
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