Scale development and validation for DART model of value co-creation process on innovation strategy
Seyedeh Khadijeh Taghizadeh (School of Management, Universiti Sains Malaysia, Penang, Malaysia), Krishnaswamy Jayaraman (Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia), Ishak Ismail and Syed Abidur Rahman (Department of Management, Universiti Sains Malaysia, Penang, Malaysia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Taghizadeh, Seyedeh Khadijeh ; Jayaraman, Krishnaswamy ; Ishak Ismail ; Syed Abidur Rahman |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 1, p. 24-35
|
| Subject: | Performance | Innovation | Marketing strategy | Value | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2014-0033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011539312