Scale development and validation for DART model of value co-creation process on innovation strategy
Year of publication: |
2016
|
---|---|
Authors: | Taghizadeh, Seyedeh Khadijeh ; Jayaraman, Krishnaswamy ; Ismail, Ishak ; Rahman, Syed Abidur |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 31.2016, 1, p. 24-35
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Performance | Innovation | Marketing strategy | Value |
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