Service innovativeness and firm value
Year of publication: |
2013
|
---|---|
Authors: | Dotzel, Thomas ; Shankar, Venkatesh ; Berry, Leonard L. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 2, p. 259-276
|
Subject: | Dienstleistungsmarketing | Services marketing | Innovationsmanagement | Innovation management | Unternehmenswert | Firm value | Kundenzufriedenheit | Customer satisfaction |
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