Service quality audit based on conceptual gaps model of service quality : a case study of top three largest local bank in Malaysia
Year of publication: |
2016
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Authors: | Lay Hong Tan ; Syaiful-Rizal Hamid ; Boon-Cheong Chew |
Published in: |
International journal of productivity and quality management : IJPQM. - [Olney, Bucks] : Inderscience Enterprises, ISSN 1746-6474, ZDB-ID 2193376-5. - Vol. 18.2016, 1, p. 99-115
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Subject: | service quality | gaps analysis model | Malaysian banking industry | Malaysia | Dienstleistungsqualität | Service quality | Bank | Kundenzufriedenheit | Customer satisfaction |
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