Service quality in social media communication of NPOs : the moderating effect of channel choice

Johannes Gartner, Matthias Fink, Arne Floh, Fabian Eggers

Year of publication:	2021
Authors:	Gartner, Johannes ; Fink, Matthias ; Floh, Arne ; Eggers, Fabian
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 579-587
Subject:	Social media \| Brand trust \| Channel choice \| Non-profit organizations (NPOs) \| Service marketing \| Service quality \| Social Web \| Social web \| Dienstleistungsqualität \| Nonprofit-Organisation \| Nonprofit organization \| Vertriebsweg \| Distribution channel \| Konsumentenverhalten \| Consumer behaviour \| Vertrauen \| Confidence \| Beziehungsmarketing \| Relationship marketing \| Dienstleistungsmarketing \| Services marketing

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