Service quality management in retail banking with reference to satisfaction and switching intentions of the customers
Rashi Goplani
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Goplani, Rashi |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 16.2017, 4, p. 7-19
|
| Subject: | Dienstleistungsqualität | Service quality | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011854034