Services marketing
William Chitty, Steven D'Alessandro, David Gray, Andrew Hughes
| Year of publication: |
2019 ; Second edition
|
|---|---|
| Authors: | Chitty, William ; D'Alessandro, Steven ; Gray, David ; Hughes, Andrew |
| Publisher: |
2019: [Melbourne] |
| Subject: | Dienstleistungsmarketing | Services marketing | Australien | Australia | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxiii, 509 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous edition: 2012 Includes bibliographical references and index |
| ISBN: | 978-0-19-030316-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012025778