Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
Steven D’Alessandro; Lester Johnson; David Gray; Leanne Carter
| Year of publication: |
2015
|
|---|---|
| Authors: | D'Alessandro, Steven ; Johnson, Lester W. ; Gray, David ; Carter, Leanne |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 489-500
|
| Subject: | Simulations | Netlogo | Mobile phone networks | 3G versus 4G choice | Provider choice models | Triangulation of models | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Simulation | Kundenzufriedenheit | Customer satisfaction | Theorie | Theory | Unternehmensnetzwerk | Business network | Netzwerk | Network |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399092