The market performance indicator : a macro understanding of service provider switching
Steven D'Alessandro; Lester Johnson; David M. Gray and Leanne Carter
| Year of publication: |
2015
|
|---|---|
| Authors: | D'Alessandro, Steven ; Johnson, Lester W. ; Gray, David M. ; Carter, Leanne |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 4, p. 302-313
|
| Subject: | Value | Telecommunications | Market performance | Partial least squares | Satifaction | Switching behavior | Markt | Market | Telekommunikation | Dienstleistung | Services | Partielle kleinste Quadrate |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406424