Inertia in services : causes and consequences for switching
David M. Gray, Steven D'Alessandro, Lester W. Johnson, and Leanne Carter
| Year of publication: |
2017
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|---|---|
| Authors: | Gray, David ; D'Alessandro, Steven ; Johnson, Lester W. ; Carter, Leanne |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 6, p. 485-498
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| Subject: | Switching costs | Cell phones | Customer inertia | Service provider switching | Wechselverhalten | Switching behaviour | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-12-2014-0408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801570