Serving the Customer : The Role of Selling and Sales

edited by Thomas Aichner

Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less?

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Year of publication:	2023
Other Persons:	Aichner, Thomas (ed.) ; Jacob, Frank (honouree)
Publisher:	2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer
Subject:	Verkauf \| Selling \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Verkaufspersonal \| Salespeople \| Dienstleistungsangebot \| Kundenorientierung \| Verkaufstechnik
Description of contents:	Description [swbplus.bsz-bw.de]

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Erscheint auch als (Druck-Ausgabe):

Aichner, Thomas *1984-*. Serving the customer. - Wiesbaden : Springer, 2023. - XVIII, 388 Seiten

Persistent link: https://www.econbiz.de/10013504697