Servitization and operations management : a service-dominant logic approach
Year of publication: |
2011
|
---|---|
Authors: | Smith, Laura A. ; Maull, Roger S. ; Ng, Irene |
Publisher: |
Exeter : Univ., Business School |
Subject: | Service-Dominant Logic | Service-dominant logic | Prozessmanagement | Business process management | Leistungsbündel | Bundling strategy | Produktionswirtschaft | Production management |
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