Setting B2B digital marketing in artificial intelligence-based CRMs : a review and directions for future research
Jose Ramon Saura, Domingo Ribeiro-Soriano, Daniel Palacios-Marqués
| Year of publication: |
2021
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|---|---|
| Authors: | Saura, José Ramón ; Ribeiro Soriano, Domingo ; Palacios Marqués, Daniel |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 161-178
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| Subject: | Artificial intelligence-based CRMs | B2B digital marketing | Multiple correspondence analysis | R | B-to-B-Marketing | Business-to-business marketing | Künstliche Intelligenz | Artificial intelligence | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management |