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Product development in the automotive industry: crucial success drivers for technological innovations
Gerhard, Daniel,
Produktentwicklung und Innovationen in der Automobilindustrie
Meissner, Heinz-Rudolf, (2009)
User centric innovations in new product development - systematic identification of lead users harnessing interactive and collaborative online tools
Voigt, Kai-Ingo, (2008)
Next generation product development : how to increase productivity, cut costs, and reduce cycle times
MacGrath, Michael E., (2004)
Product strategy for high technology companies : how to achieve growth, competitive advantage, and increased profits
MacGrath, Michael E., (1995)
Product development : success through product and cycle time excellence
MacGrath, Michael E., (1992)