Product development in the automotive industry: crucial success drivers for technological innovations

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if th product will be successful on the market after launch. The paper discusses the results of a qualitative meta-analysis of 16 empirical studies on New Product Development (NPD) success, which was carried out to gain deeper insight into these success drivers...

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Authors:	Gerhard, Daniel ; Brem, Alexander ; Voigt, Kai-Ingo
Institutions:	VEND Consulting GmbH
Subject:	Marketing \| marketing \| Produktinnovation \| product innovation \| Produktentwicklung \| product development \| Kraftfahrzeugindustrie \| automobile industry

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Extent:	442368 bytes 20 p. application/pdf
Series:	Vend Consulting GmbH - Publikationen Int.J. Technology Marketing ; Vol.3, No.3, 2008, pp 203-222
Type of publication:	Book / Working Paper
Language:	English
Classification:	Marketing. Other aspects ; Industrial management ; Individual Working Papers, Preprints ; Individual Articles ; No country specification
Source:	USB Cologne (business full texts)

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