Shame on you : when materialism leads to purchase intentions toward counterfeit products
Alexander Davidson, Marcelo Vinhal Nepomuceno, Michel Laroche
| Year of publication: |
2019
|
|---|---|
| Authors: | Davidson, Alexander ; Nepomuceno, Marcelo Vinhal ; Laroche, Michel |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 155.2019, 2, p. 479-494
|
| Subject: | Materialism | Risk of embarrassment | Intention to purchase counterfeits | Product conspicuousness | Counterfeit detectability | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Kaufentscheidung | Purchase decision |
| Description of contents: | Description [link.springer.com] |