Shaping Time Perceptions with Background Music: The Effect of Congruity and Arousal on Estimates of Ad Durations
| Year of publication: |
1996
|
|---|---|
| Authors: | Kellaris, James J. ; Powell Mantel, Susan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 13.1996, 5, p. 501-516
|