Shapley meets uniform : an axiomatic framework for attribution in online advertising
Raghav Singal, Omar Besbes, Antoine Desir, Vineet Goyal, Garud Iyengar
| Year of publication: |
2022
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|---|---|
| Authors: | Singal, Raghav ; Besbes, Omar ; Desir, Antoine ; Goyal, Vineet ; Iyengar, Garud |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 10, p. 7457-7479
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| Subject: | attribution | causality | digital economy | Markov chain | online advertising | Shapley value | Online-Marketing | Internet marketing | Shapley-Wert | Theorie | Theory | Markov-Kette | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2021.4263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013546087