Share it or buy it? : exploring the effects of product brand attachment on commercial sharing services
Xiaoyong Wei, Sojin Jung, Tsan-Ming Choi
| Year of publication: |
2022
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|---|---|
| Authors: | Wei, Xiaoyong ; Jung, Sojin ; Choi, Tsan-Ming |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 153.2022, p. 115-127
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| Subject: | Brand attachment | Commercial sharing service | Contamination | Psychological ownership | Sharing economy | Social distance | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Share Economy | Interne Dienstleistung | Internal services | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.08.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013533977