Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Year of publication: |
February-March 2018
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Authors: | Fernandes, Teresa ; Fernandes, Filipa |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 27.2018, 2, p. 127-150
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Subject: | Hotels | online complaints | online reviews | social media | tourism | TripAdvisor | Social Web | Social web | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Tourismus | Tourism | Electronic Commerce | E-commerce | Internet |
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