Sharing secure m-coupons for peer-generated targeting via eWOM communications
Sue-Chen Hsueh; Jun-Ming Chen
| Year of publication: |
2010
|
|---|---|
| Authors: | Hsueh, Sue-chen ; Chen, Jun-ming |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 9.2010, 1/6, p. 283-293
|
| Subject: | Mobile Business | Mobile business | Kundenbindungsprogramm | Loyalty program | Datensicherheit | Data security | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008933132