She was fine when she left here : polysemy, patriarchy, and personification in brand Titanic's birthplace
Year of publication: |
2014
|
---|---|
Authors: | Brown, Stephen |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 1, p. 93-102
|
Subject: | Markenimage | Brand image | Geschlecht | Gender | Schiff | Ship | Linguistik | Linguistics |
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