Shipping fees or shipping free? : a tale of two price partitioning strategies in online retailing
Year of publication: |
2013
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Authors: | Gümüş, Mehmet ; Li, Shanling ; Oh, Wonseok ; Ray, Saibal |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 22.2013, 4, p. 758-776
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Subject: | retail | E-commerce pricing strategy | price partitioning | free shipping | shipping and handling costs | Schifffahrt | Shipping | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Reederei | Shipping company | Konsumentenverhalten | Consumer behaviour |
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