Short-Asking with Long-Encouraging (SALE) : a simple method to increase purchase quantity
Zoe Y. Lu, Christopher K. Hsee, Kaiyang Wu
| Year of publication: |
2024
|
|---|---|
| Authors: | Lu, Zoe Y. ; Hsee, Christopher K. ; Wu, Kaiyang |
| Subject: | Emergency preparation | Field experiments | Sales promotion | Scope sensitivity | Unit-asking | Verkaufsförderung | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00975-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048163