Should brand-owners adopt blockchain to combat deceptive counterfeits when competing with copycats? : impact of consumers' anticipated regret
Zhimin Guan, Tianyang Yu, Jingyang Dong, Jun Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Guan, Zhimin ; Yu, Tianyang ; Dong, Jingyang ; Zhang, Jun |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 8, p. 5846-5866
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| Subject: | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Blockchain | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4358 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015163608