Should companies jointly promote their complementary products when they compete in other product categories?
Salma Karray, Simon P. Sigue
| Year of publication: |
1 December 2016
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|---|---|
| Authors: | Karray, Salma ; Sigué, Simon Pierre |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 255.2016, 2 (1.12.), p. 620-630
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| Subject: | Joint promotions | Game theory | Marketing-OR interface | Spieltheorie | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2016.05.049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011532214