Should new online stores invest in social media elements? : the effect of social presence on initial trust formation
Andrzej Ogonowski; Andrew Montandon; Elsamari Botha; Mignon Reyneke
| Year of publication: |
2014
|
|---|---|
| Authors: | Ogonowski, Andrzej ; Montandon, Andrew ; Botha, Elsamari ; Reyneke, Mignon |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 482-491
|
| Subject: | Social presence | Online chat boxes | Online trust | Perceived usefulness | New online retailers | Social Web | Social web | Vertrauen | Confidence | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Web 2.0-Technologien | Web 2.0 technologies |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388550