Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Stan Maklan; Joe Peppard; Philipp Klaus
| Year of publication: |
2015
|
|---|---|
| Authors: | Maklan, Stan ; Peppard, Joe ; Klaus, Philipp |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 561-595
|
| Subject: | Big data | CRM | ROI | Social media | Benefits realisation | Performance improvement | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Return on Investment | Return on investment | Big Data | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309582