Signaling New Product Introductions: A Framework Explaining the Timing of Prearmouncements
| Year of publication: |
1999
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|---|---|
| Authors: | Kohli, Chiranjeev |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 46.1999, 1, p. 45-56
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