Simplifying sentiment analysis on social media : a step-by-step approach
Xuan Truong Du Chau, Thanh Toan Nguyen, Jun Jo, Sara Quach, Liem Viet Ngo, Hien Pham, and Park Thaichon
| Year of publication: |
2024
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|---|---|
| Authors: | Xuan Truong Du Chau ; Thanh Toan Nguyen ; Jo, Jun ; Quach, Sara ; Ngo, Liem Viet ; Pham, Hien ; Thaichon, Park |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 4, p. 367-380
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| Subject: | big data analytics | sentiment analysis | marketing decisions | social media data | Social Web | Social web | Big Data | Big data | Data Mining | Data mining | Emotion | Online-Marketing | Internet marketing | Marketing | Marketingmanagement | Marketing management |
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