Simulations or client projects? : aligning social media skills development to industry expectations

Nicole Beachum and Alexandra Krallman

Year of publication:	2024
Authors:	Beachum, Nicole Dilg ; Krallman, Alexandra
Published in:	Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 46.2024, 1, p. 57-71
Subject:	technical skills \| meta-skills \| simulations \| client projects \| practitioner interviews \| learning perceptions \| learning satisfaction \| social media \| Social Web \| Social web \| Projektmanagement \| Project management \| Simulation \| Qualifikation \| Occupational qualification \| Lernprozess \| Learning process \| Beziehungsmarketing \| Relationship marketing \| Befragung \| Interview \| Lernende Organisation \| Learning organization

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