Situated bottom of the pyramic markets and the multinational corporation
James R. Faulconbridge
| Year of publication: |
2013
|
|---|---|
| Authors: | Faulconbridge, James R. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 3, p. 393-396
|
| Subject: | bottom of pyramid | markets | multinationals | globalisation | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790630