Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them
Larry Light, Joan Kiddon
| Alternative title: | Learn the most common branding mistakes and how to avoid them 6 rules of brand revitalization Six rules for brand revitalization |
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| Year of publication: |
2016 ; Second edition
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| Authors: | Light, Larry ; Kiddon, Joan S. |
| Publisher: |
Old Tappan, New Jersey : Pearson Education |
| Subject: | Markenführung | Brand management | Krisenmanagement | Crisis management | Organisatorischer Wandel | Organizational change |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiv, 242 Seiten 24 cm |
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| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-13-450783-5 ; 0-13-450783-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011513119