Sketching the Future of Mobility with Visualizations

When conducting foresight research on disruptive innovations, visualizations are a powerful tool to generate customer insights, communicate findings and buy-in internal stakeholders. This paper demonstrates the successful application of visualizations in a consumer-centric foresight study on the future of self-driving cars.

MoreLess

Year of publication:	2017
Authors:	Schweitzer, Nicola
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 34.2017, 3, p. 20-29
Publisher:	St.Gallen : Thexis Verlag

freely available

Full text |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

More details

Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/275910 [Handle] RePEc:zbw:hsgmrs:275910 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337395