Small and Medium-Sized Enterprises' Struggle to Adapt to the New Normal : A Case Study of ANPS Barong Apparel Facing the Global Pandemic

This paper aims to identify the struggle of a small/medium-sized enterprise during the global pandemic, which is the ANPS Barong Apparel. The method used is a literature review based on the current situation of businesses that experienced a long-time lockdown and shortage of resources gathering data from the owners of the ANPS Barong Apparel by conducting an interview. The result is different from one business owner to another. It depends on whether they want to risk or temporarily stop their business. But for the ANPS Barong Apparel, having a solution that companies like their business will also have some benefits. To the researchers' best knowledge in the study, this is one of the few that tackles the effect of the COVID-19 pandemic on small and medium businesses