Smart mobile tourism app featuring augmented reality and big data analytics : an empirical analysis using UTAUT2 and PCT models
Year of publication: |
2024
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Authors: | Sia, Yueng-Hee Phoebe ; Siti Salina Saidin ; Yulita Hanum P. Iskandar |
Published in: |
Journal of science and technology policy management : JSTPM. - Bingley : Emerald, ISSN 2053-4639, ZDB-ID 2771727-6. - Vol. 15.2024, 6, p. 1363-1386
|
Subject: | Smart mobile tourism app | Augmented reality | Big data analytics | Behavioural intention | UTAUT2 | PCT | Big Data | Big data | Mobile Anwendung | Mobile application | Data Mining | Data mining | Virtuelle Realität | Virtual reality | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Innovationsakzeptanz | Innovation adoption |
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