Smart technologies and shopping experience : are gamification interfaces effective? : the case of the Smartstore
Year of publication: |
November 2017
|
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Authors: | Poncin, Ingrid ; Garnier, Marion ; Ben Mimoun, Mohammed Slim ; Leclercq, Thomas |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 124.2017, p. 320-331
|
Subject: | Gamification | Smart technology | Experience | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Computerspiel | Video game |
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