SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review
Salma S. Abed, Yogesh K. Dwivedi and Michael D. Williams
| Year of publication: |
2015
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|---|---|
| Authors: | Abed, Salma S. ; Dwivedi, Yogesh K. ; Williams, Michael D. |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 19.2015, 2, p. 159-179
|
| Subject: | e-commerce | social media | small- and medium-sized enterprises | SMEs | Saudi Arabia | Saudi-Arabien | Social Web | Social web | KMU | SME | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011326849