SMS-marketing : a study of consumer saturation using an extended TAM approach
Claire Gauzente; Ashok Ranchhod; Calin Gurau
| Year of publication: |
2008
|
|---|---|
| Authors: | Gauzente, Claire ; Ranchhod, Ashok ; Gurau, Calin |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 6.2008, 3, p. 282-297
|
| Subject: | Mobile Business | Mobile business | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Jugendliche | Youth | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003771644