Snyre for your nasal congestion : using phonesthemes to imbue non-word brand names with meaning
Stacey Brennan, Jasmina Ilicic, Shai Danziger
| Year of publication: |
2024
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|---|---|
| Authors: | Brennan, Stacey ; Ilicic, Jasmina ; Danziger, Shai |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 4, p. 601-619
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| Subject: | branding | experimental design | field experiment | linguistics | priming | Markenführung | Brand management | Experiment | Linguistik | Linguistics | Markenartikel | Brand | Feldforschung | Field research |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1396 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015144263