Social commerce website design, perceived value and loyalty behavior intentions : the moderating roles of gender, age and frequency of use

Sebastian Molinillo, Rocío Aguilar-Illescas, Rafael Anaya-Sánchez, Francisco Liébana-Cabanillas

Year of publication:	2021
Authors:	Molinillo, Sebastian ; Aguilar-Illescas, Rocío ; Anaya-Sánchez, Rafael ; Liébana-Cabanillas, Francisco
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-13
Subject:	Loyalty \| Perceived value \| Social commerce \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Online-Handel \| Online retailing \| Website \| Social Web \| Social web \| Geschlecht \| Gender \| Kundenwert \| Customer value \| Kundenzufriedenheit \| Customer satisfaction

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